Don’t click unless you have an hour to burn – A short piece on AI


AI in design – it’s the hot topic on everyone’s lips right now, and for good reason. With advances in technology, we’re seeing more and more designers turn to artificial intelligence to help them create incredible designs that would have been impossible just a few years ago.

AI design generated by DALLᐧ E – click here to try it out

But, let’s be real – AI can be a little intimidating. It’s like the Terminator, however, instead of trying to kill us, it’s trying to design our logos and websites. No pressure or anything. So, in the spirit of demystifying AI in design, we’ve put together this blog post to give you a little insight into what it’s all about.

AI design generated by DALLᐧ E – click here to try it out

Is AI Going to Replace Us?

First of all, let’s address the elephant in the room – no, AI is not going to replace designers. At least, not yet. While it’s true that AI can do some pretty impressive things, it’s not at the level where it can replace human designers.

But that doesn’t mean that AI isn’t changing the design industry. Far from it. In fact, AI is starting to play a bigger and bigger role in design, and it’s only going to continue to grow in the future.

How Will AI Benefit Designers?


So, what can AI do in the world of design? Well, for starters, it can help designers generate ideas. Using machine learning algorithms, AI can analyse data and come up with ideas that a human designer might not have thought of on their own. This can be especially helpful when it comes to logo design, where it can be tough to come up with something that’s both unique and meaningful.


AI can also help designers with the more tedious aspects of the design process. For example, it can be used to automate tasks like resizing and cropping images, or even creating templates for things like social media posts. This can save designers a ton of time, allowing them to focus on the more creative aspects of their work.


But perhaps the most exciting use of AI in design is its ability to create designs that are completely original and never before seen. Using generative design, AI can create designs that are based on a set of parameters, and are completely unique. This means that creators can come up with designs that are truly one-of-a-kind, which can be a huge advantage in a world where it’s increasingly difficult to stand out.

The Disadvantages of AI


Of course, as with any new technology, there are a few drawbacks to using AI in design. For one thing, it can be expensive to implement. AI requires powerful computers and specialised software, which can be a financial burden for smaller design studios.

AI design generated by DALLᐧ E – click here to try it out


Additionally, AI can be a little unpredictable. While it can come up with some truly incredible designs, it can also come up with some real doozies. This means that designers need to be careful when using AI, and be prepared to make some adjustments to the designs it creates.

Our thoughts

Overall, the benefits of using AI in design far outweigh the drawbacks. It’s a powerful tool that can help designers create truly unique and innovative designs, and it’s only going to continue to grow in popularity in the coming years.

At Grindstone Advertising, we move with the times, and we are embracing AI in various ways. We know that machines can’t replace human creativity, and pride ourselves on excellent ‘human-made’ branding and design, but AI certainly helps with automating the more mundane tasks, which speeds up workflow and frees us up to work on what’s important.

Written and designed by Klea Ferreira with a little help from AI 😉

Klea Ferreira

Always friendly with exceptional client service, Klea is an experienced designer and digital guru. After completing her studies and winning a D&AD and Loerie award in succession while working on a number of international brands, she relocated to sunny Mossel Bay. After more than 15 years in the industry she still loves every step of the creative process - from concept to final design. She’s also an avid photographer, illustrator and artist.

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