LM Radio

DIGITAL MEDIA & ADVERTISING | BRANDING & CI DEVELOPMENT | PRINT MEDIA & PACKAGING
Unfound Africa has an inspiring back story. Our client’s dream to build a resort on a remote Mozambique island, was quickly replaced by a desire to protect threatened species, after his visit to the island. The conservation and community projects that were since established, are supported by eco-tourism efforts, including eco-luxury lodges across Africa.

The Challenge
Founder, Chris Turner, approached us to design a new website for the radio station. Soon after that, we were asked to create a brand new logo for LM Radio, with a brief to make sure the design appealed to younger listeners, while still keeping the nostalgic, well known, brand association.

 

The Solution
We brainstormed ideas for a new, modern and attractive corporate identity for the radio station. For the website build, we looked at creating a framework for digital media, incorporating the station’s bread and butter… client advertising.

 

The Delivery
We designed and launched the new website ahead of schedule, with the fresh, new, re-branded corporate identity. We also provide ongoing creative work, in support of the digital advertising by LM Radio clients, on the radio station’s digital platforms.

 

The Result
The new logo and corporate identity were very well received by LM Radio’s loyal following. The client was extremely pleased with the standard of creativity and the resulting product, and is always impressed that the ongoing support exceeds his expectations.

PERIOD:

2019 – 2020