Introducing Alcare - a beauty and wellness company that's on a mission to enhance your self-care experience. Alcare was established in 1986 and is a proudly South African company based in Albertinia. They believe that beauty starts with self-care, which is why they offer a wide range of high-quality Aloe Ferox infused products, designed to help you look and feel your best. The Aloe Ferox plants used in their product range are wild harvested through environmentally friendly and fair labour practices.

What we delivered:

    When Alcare first approached us, they didn’t have a brand guide in place, which made it difficult for them to communicate their brand’s identity and message to their target customers. We got to work and developed a comprehensive brand guide that captured the essence of their brand, its values, and its goals. We worked closely with the Alcare team to ensure that the guide accurately reflected their brand’s identity and helped them stand out in a crowded market.


    With the brand guide in place, we could move forward with designing and building a new website and online shop for Alcare. Our team of experienced designers and developers created a visually stunning and easy-to-navigate website that not only showcased their products but also provided a seamless shopping experience. We made sure that the website was optimised for both desktop and mobile devices, ensuring that Alcare’s customers can easily browse and purchase products from any device, anywhere.


    But we don’t plan on stopping there. We’re also in the process of redesigning and photographing all of Alcare’s products and packaging for their online shop. We know that high-quality product photography is crucial to the success of an online store. We’re putting in the extra effort to make sure that Alcare’s products look as good online as they do on the shelves, to accurately represent Alcare’s products and showcase their unique features and benefits.

Colour Pallete

Chartreuse Green

This aligns with the idea of Alcare products as a natural, organic, and environmentally-friendly choice for skin care. The color evokes the calming and soothing effects of nature and can help communicate the idea of purity and health.

Mango orange

Represents energy, vitality, and vibrancy.  It symbolises the rejuvenating and energizing properties of Alcare products and helps the brand to stand out from other skin care products on the market.

Rusty Burgundy

This deep  shade, can conveys a sense of luxury, sophistication, and elegance. It conveys an image of premium quality of the products and the brand's commitment to using only the best ingredients in their formulations.

Dark Chocolate Brown

This color is reminiscent of the natural tones found in the aloe plant and is associated with reliability, stability, and dependability. It evokes feelings of warmth and comfort.

E-commerce Website