Why investing in your brand is essential

When it comes to deciding if a company is trustworthy, we usually judge it by its cover – or in other words, its branding. When you stumble upon a website of a company you’ve never heard of, it only takes a split second to decide if you’ll stick around, or bounce.


8 ways to double organic search traffic

Outperform the competition by addressing Google’s key factors in determining search results. Here are eight ways to do it. Optimising your site for organic search can be a daunting task. This post reveals techniques that can potentially double, triple or even multiply your traffic by ten, from organic search…


The Importance of Mobile Friendly Websites

When designing a website, there are many key factors that need to be considered, such as consistency, colours, typography, imagery and functionality. A well-designed website can help build trust and guide visitors to take action. Creating a great user experience involves making sure your website design is optimised for usability, in other words, how easy is it to use. 


A Journey Through the Seven Elements of Design

Empedocles, a Greek philosopher and scientist, first introduced the concept that everything is made up of four basic “roots”, which were later referred to as elements by Plato.

If you’re musing over the components in relation to air, water, fire, and earth, you’re somewhat heading in the right direction. Nonetheless, this is not fully what I’m alluding to when it comes to the elements of design.


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