Grindstone Advertising

Elavate above the competition

Hello

Thank you for the opportunity to form part of the establishment and success of Essence of Nature.

We are excited to present our proposal for brand development and marketing services tailored to meet your specific needs.

At Grindstone Advertising, we understand the importance of creating and marketing a strong and memorable brand that resonates with your target audience and sets you apart from competitors.

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Meet our Team

We are a dynamic and independent advertising agency, with a lot of creative energy. Our team connects you to the people you want to reach and makes sure they remember you.

We don’t just offer you one good person for your project. We bring a wealth of creative and technical personalities together to work on each element of your job and challenge each other to think bigger along the way.

Business of the year 2023

The Values that drive us

Brave

Together we are warriors
We challenge ourselves and each other
We think bigger than we are
We’re brave enough to shine

Compassion

We are genuine
People are everything
Integrity is crucial
Empathy is at our core

Adept

We are flexible
Our energy is focused
Our process is clear and methodical 
We plan to exceed

Innovative

We love solving puzzles
Highly skilled 
We think bigger than we are
We’re brave enough to shine

Essence of Nature

What we can do for you

Transforming concepts into brands

Onboarding & briefing: We truly immerse ourselves in your world, studying your industry, competitors, location and target audience. The holistic understanding is crucial for creating concepts that not only align with your vision but also stand out in a very crowded marketplace

Research & Conceptualisation: This involves exploring design trends, colour psychology, cultural influences, and creative trends relevant to your industry and business model. At this stage, ideas begin to take shape, evolving from abstract concepts to tangible sketches and design elements.

Logo alignment & Development: We create distinctive and timeless logos, based on our research, that are aligned with your brand identity and values. We offer three initial concepts and up to three revisions to ensure the perfect representation, fostering brand recognition, trust, and resonance across various platforms and mediums.

Corporate identity development: This involves the creation of colour palletes, icons, typography, styling, and other visual elements. We craft consistent messaging, stationary, and layouts that will become synonymous with your brand. Every decision in intentional from the choice fonts that convey a specific tone, to the colour scheme that evokes desired emotions.

grindstone advertising

Hospitality brands we work with

Your

digital

presence

Website design, development & maintenance: Our team specialises in developing bespoke and responsive websites tailored precisely to your needs. We prioritise intuitive navigation, captivating design, and flawless functionality to enhance your online presence. From compact, scalable sites to intricate e-commerce platforms, we build with your vision in mind. Leveraging renowned and cost-effective platforms, such as WordPress with theme builders, we optimise performance while minimising excess plugins. Our standardised plugins ensure optimal security, SEO, and seamless analytics integration.

We implement advanced optimisation techniques, like image and font optimisation, ensuring industry best practices. With cross-platform and cross-device responsiveness, your website shines across all interfaces. Our easy-to-use content management system lets you edit your website hassle-free from the backend. You can update content effortlessly without requiring any design or technical skills. With custom dashboard layouts and dynamic data query loops, you can focus on your content while we handle the technical details to maintain your website’s design integrity.

Website optimisation: Our optimisation strategies are tailored to improve your website’s performance in search results and directories. Through local SEO techniques, directory listings, and online reviews management, we ensure your website stands out when potential guests search for travel options in your target areas.
We employ advanced optimisation methods to enhance loading speed and user experience. With meticulous attention to detail and adherence to industry standards, we optimise your website for maximum impact and visibility, driving growth and success in the digital realm.

Transforming concepts into brands

At Grindstone Advertising, we recognise the importance of showcasing the unique value proposition of Essence of Nature. With our tailored advertising solutions, we aim to enhance your brand visibility, attract qualified leads, and drive traffic to your website.

Research & strategy: Our team conducts research to understand the dynamics of your target market in your target areas. We analyse trends, consumer behaviour, and competitor strategies to develop advertising campaigns that resonate with your audience and set your properties apart in the market.

Targeted advertising campaigns: Utilising a mix of digital and traditional advertising channels, we can create targeted campaigns designed to reach your potential guests. Online Google search and display Ads, brand awareness and engagement on social media, and a combination of print and digital articles would be effective in maximising your reach and impact.

Customised messaging & content: We will craft compelling Ad messaging and content that highlights the key values and selling points of your properties. Whether it’s emphasising location advantages or your unique features, we tailor our messaging to resonate with your audience and drive engagement.

Visual content: High-quality visual content, professional photography, 3D virtual tours, and video walkthroughs, to showcase your properties in the best possible light would be crucial. These visual assets provide potential guests with immersive experiences that help them envision themselves spending time at your properties.

Lead generation & conversion optimisation: We can implement lead generation strategies to capture potential guest inquiries and nurture them through the sales funnel. By leveraging email marketing, retargeting Ads, and personalised follow-ups, leads convert into qualified prospects, and ultimately into satisfied guests.

Performance tracking & reporting: With analytics tools, we track the performance of your advertising campaigns in real time. From website traffic and lead generation to property enquiries, we provide transparent reporting that allows you to measure the effectiveness of our advertising efforts and make data-driven decisions.

Our adverising statistics

Global Average: 1,45%

South African Average: 1,22%

8% avg

Conservation & Hospitality

Global Average: 1,45.9%

South African Average: 3,76%

6% avg

Conservation & Hospitality

Global Average: R15,79

South African Average: R3,07

R0,75 avg

Conservation & Hospitality

Next Steps

Are you ready to get started?

Contact Us

Grindstone.co.za

Thank you