Interview with Gareth Pretorius, Creative Director

Interview with “Don’t panic. Burn everything.” Gareth Pretorius, Creative Director

PART ONE In the dynamic world of advertising, where creativity meets strategy, few stand out like Gareth Pretorius, the Creative Director who’s worked with some
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Measuring ROI

Measuring ROI in Digital Advertising: Tracking Your Success

As the account executive and project manager at Grindstone Advertising, a significant part of my role involves ensuring that our clients receive measurable results from
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Why Is My WordPress Website Broken After I Paid So Much Money for It?

Have you had a website developed, only to notice months later, that things aren't working as they should? You might be asking yourself: "Why is
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Why Every Hospitality Property Needs a Solid Digital Strategy: Guesthouse and Hotel Marketing Tactics

Lessons from Our Hospitality and Hotel Marketing Research In today’s rapidly evolving, digital-first world, the hospitality industry is more competitive than ever. Our recent market
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9 tips to top aspiring designers

9 Tips to Aspiring Designers

Ah, the life of an aspiring designer: a blend of pixel perfection, caffeine addiction, and the occasional existential crisis over font choices. If you're navigating
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Elementor vs Bricks Builder: The Ultimate Showdown for the Best Page Builder of 2024

Check out our blog for a detailed comparison of WordPress builders like Elementor and Bricks Builder. Dive deep into the strengths and features.
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Harnessing the Art of Play for Advertising Success

Discover the transformative power of play in branding and design brainstorming. Unleash your creativity with playful techniques, from mark-making to typography experiments. Explore how integrating
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Power of words

The Power of Words

In the realm of marketing, words are the silent architects of consumer behaviour, shaping perceptions and guiding decisions with profound influence. Harnessing this power strategically
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Brand Design – The 8 Key Steps

After many years in the industry, a fresh brand design project still excites me. This rare opportunity to create something from nothing, while also helping
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The Art of Winning Clients

Wouldn’t you like to have the skill to get every potential client to say yes? Yes? Then stick around and find out how you can
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The Reality Check: Why Just Having a Website Isn’t Enough for Traffic and Sales

You’ve invested countless days, perhaps even months, in bringing your website to life. It’s finally complete, and you’re understandably proud. However, you might be asking
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Marketing Must-dos for the Travel & Tourism Industry

In the travel industry, you’ve got to be an attention seeker. There’s a fierce contest going on between travel agencies, destinations, and accommodations, and it’s
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Why investing in your brand is essential

When it comes to deciding if a company is trustworthy, we usually judge it by its cover – or in other words, its branding. When
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25 Tips to Increase WordPress Page Speed

Did you know that a one-second delay in page load time can lead to a 7% reduction in conversions? In this blog post, we’ll explore
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Don’t click unless you have an hour to burn – A short piece on AI

AI in design – it’s the hot topic on everyone’s lips right now, and for good reason. Will it take over the world? Or will
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8 ways to double organic search traffic

Here are eight ways to outperform your competition by addressing Google’s key factors in determining search results.
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The Importance of Mobile Friendly Websites

When designing a website, there are many key factors that need to be considered, such as consistency, colours, typography, imagery and functionality. A well-designed website
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Get the Copy Right | Our top 10 valuable copywriting tips

Creating a social media post? Or a magazine advertorial? Or a blog post? Or indeed, a great, long list of a variety of mediums through
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A Journey Through the Seven Elements of Design

Empedocles, a Greek philosopher and scientist, first introduced the concept that everything is made up of four basic “roots”, which were later referred to as
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Why did the chicken cross the road? To get some Nando’s.

Fancy a cheeky Nando’s? Don’t we all? Juicy, flame-grilled chicken marinated in their world-famous peri-peri sauce. Ooooh, I am getting a serious craving for some
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“Juggling”  – Projects, Personalities, Adaptability and Company Culture.

Juggling projects and personalities can be a challenging task, especially in the fast-paced and constantly changing world of the modern workplace. In order to be
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The Importance of the Face of a Business

The face of a business is one of the most important aspects of the brand. The customers see and interact with it, and therefore, it
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Flat Design

When we open our eyes and emerge from the excruciatingly painful world of “making it pop”, we realise that we are quite an intelligent species
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Back to The Future – How retrofuturism could help save mankind (or at least make life less boring)

Oscar Wilde once said that fashion is a form of ugliness so intolerable that we have to alter it every six months. This is certainly
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A Brief History of Form and Function in Design

First off, let’s define the terms form and function. I will do so, by introducing you to this stunning mug you can buy on Amazon.
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Getting out of it – Inspired

I know we’re all tired of hearing about the uncertain times we’re living in. The “new normal” still doesn’t feel normal and, at this point,
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Surrealism

What if I told you the sky was green and that goats don’t make any sounds, it’s just your brain that screams every time they
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Zero-Click Search

When a user types a query into a search engine, a number of results appear. Zero-click search results are when those users do not click
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The True Cost of a WordPress Website

WordPress is free! Isn’t it? Yes, it is true that you can use WordPress software for free. It is a GNU operating system, more commonly
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Four Facts About WordPress That Blew Our Minds

Did you know that WordPress powers 39,6% of the internet? That is an impressive percentage. Beyond the basics, several features make WordPress a great platform
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