Grindstone Advertising
We don't focus on working with big brands.
We focus on making brands big.
Who we are
About us
We're more than just an agency
We’re the artisans of the digital world. Nestled where the whales come to play, in the Garden Route, South Africa, our boutique agency specialises in a spectrum of services, from web design and development to SEO, branding, and design.
We're on a mission to energise your business
We deliver cutting-edge marketing solutions and equip our clients with scalable tools and strategies necessary to flourish in a constantly evolving digital landscape.
So what makes us different? Our culture
Our small but mighty team brings a treasure trove of creative talents to the table, carefully crafting inspirational work, and pushing boundaries to empower businesses to excel. We know a sustainable approach to business is essential for long-term success, and we weave our commitment to sustainability into every aspect of our work, from eco-friendly office practices to supporting local and client conservation initiatives.
Business of the year 2023
The Values that drive us

Brave
Together we are warriors
We challenge ourselves and each other
We think bigger than we are
We’re brave enough to shine

Compassion
We are genuine
People are everything
Integrity is crucial
Empathy is at our core

Adept
We are flexible
Our energy is focused
Our process is clear and methodical
We plan to exceed

Innovative
We love solving puzzles
Highly skilled
We have creative superpowers
We push boundaries
Our team


Lynette Whittaker
CEO | FOUNDER
Chief whip, creative counsellor, controller of chaos, think tank, avid oenophile, and travel sommelier, Lynette has been in the creative industry for almost 25 years. With her passion for marketing, brilliant design and constant commitment to the growth of her clients’ businesses, she proudly heads our team of strong creatives and professionals, ensuring only the best marketing and design solutions are delivered to clients.


Bernadene Claassens
CHIEF ORCHESTRATION OFFICER
Bernadene grew up talking endlessly. To keep her busy (or possibly to keep her family sane), she was enrolled at a modelling school at five years old and obtained her modelling Teacher’s Certificate at a young age. Bernadene’s love for people has led her to a career as a restaurant operations manager, and afterwards, developing an unexpected passion working for a funeral agency, before joining our more lively office, here at Grindstone.


Manuel Koloma
PROJECT MANAGER
Manuel, with a zest matching Mozambique’s sun, champions integrity and social responsibility. A master juggler, he effortlessly balances his passion for cutting-edge tech, like Blockchain/Web3 and AI, with a dedication to problem-solving, all while maintaining his love for adventure and exploration. Watch out world – Manuel’s on a mission to revolutionise industries and conquer new horizons, one innovative idea at a time!


Klea Ferreira
CREATIVE DIRECTOR
Always friendly with exceptional client service, Klea is an experienced designer and digital guru. After completing her studies and winning a D&AD and Loerie award in succession while working on a number of international brands, she relocated to sunny Mossel Bay. After more than 15 years in the industry she still loves every step of the creative process – from concept to final design. She’s also an avid photographer, illustrator and artist.


Esther Jacobs
HEAD OF COMMUNICATIONS AND SUSTAINABILITY
Esther is a copywriting professional by trade, a conservation storyteller and aquaphile by heart, and our office eco-warrior. With over two decades of experience in communications, she crafts compelling stories by day and advocates for nature by… well, also day. Fun fact: She witnessed notorious orcas, Port and Starboard, kill a white shark in front of her eyes – an experience that led to interviews with Sky News, Discovery Channel, The Guardian, and The Washington Post.


Nicolaas Steenekamp
HEAD OF UI/UX
Nicolaas is a graphic designer, developer, photographer, musician and writer. After he received a BA degree in Creative Brand Communications in 2014, he worked as a graphic designer, translator and Afrikaans copywriter at various corporate groups. In his free-time he enjoys summiting all the peaks of the Outeniqua Mountain range or attempting to break his PB on a half-marathon.


Paula Marais
ADMINISTRATION MANAGER
Meet Paula. People-person, nature-lover, and all-round legend. With a background in nursing, banking, and over 20 years administering Estates and Wills, she’s all about real connections and making every day count. Proud mom of two awesome sons, she brings heart, grit, and purpose to everything she does.
What our clients say
Earth Legacy Foundation
Conservation Projects
“To empower society to live sustainably and in harmony with nature to conserve the future of biodiversity.”
Earth Legacy Foundation is our conservation NPO, dedicated to preserving wildlife and the environment for future generations. We partner with a variety of organisations to collaborate on community and conservation efforts across Southern Africa. These include educational workshops, plastic pollution events, biodiversity studies, and women’s empowerment.We are working on expanding our initiatives to address the most pressing environmental challenges of our time, such as biodiversity loss, pollution, and overexploitation. Our team aim to strengthen our collaborations and networks with other organisations and stakeholders who are as committed as we are to creating a more sustainable and conscientious world.Our efforts are supported by profits generated from tourism partners, emphasising the role of ecotourism in the sustainability of their projects. The team behind the foundation comprises entrepreneurs, planners, creatives, and extroverts united by a commitment to sustainability and the understanding that natural resources must be preserved for future generations.